DTC / Beauty
Away
1,000+ affiliates secured and live for launch day.
All case studies
0,000+
Affiliates recruited
0 weeks
Time to launch
0
Day-one revenue channels
The challenge
Away was pre-revenue and needed distribution, social proof, and day-one demand — without depending on paid spend to prove the brand at launch.
Our approach
- ▸Creator and affiliate sourcing pipeline built to a defined ICP
- ▸Tiered commission and incentive structure to reward top performers
- ▸Asset kit and briefing system so partners could publish on day one
- ▸Launch-week activation calendar coordinating drops across partners
The results
Over 1,000 affiliates were live at launch, giving Away a primed audience, three day-one revenue channels, and a self-sustaining acquisition base from the moment the brand went public.
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