Consumer / Sun Care
Banana Boat
Scaling paid media to 16x return in a single season.
All case studies
0x
Return on ad spend
+0x
Paid media efficiency
Record
Peak-season revenue
The challenge
Banana Boat needed paid channels that could clear premium sun-care CPMs inside a short, weather-dependent selling window — without burning budget on creative that couldn't survive claims review.
Our approach
- ▸Creative testing framework tuned to sun-care claims and compliance
- ▸LTV-weighted bidding rebuilt across Meta and Google
- ▸Retail-aware attribution model connecting DTC signal to sell-through
- ▸Season-shaped budget pacing tied to weather, SKU, and region
The results
Banana Boat closed the season at 16x blended ROI on paid media, hit record peak-season revenue, and unlocked expanded budget headroom for the following year.
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