Health & Wellness

LifeLabs

A paid-media system that outperformed the category on every platform.

All case studies
LifeLabs

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Google Ads impression share

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Reddit CTR vs industry

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Reddit CPC vs industry

The challenge

LifeLabs needed a paid presence that matched its clinical brand — dominant on Google, credible on Microsoft, and native enough on Reddit to earn attention rather than buy it.

Our approach

  • Visual ad strategy tuned per platform and audience
  • Google Ads structure built for impression-share dominance over competitors
  • Microsoft Ads program positioned for category leadership
  • Reddit-native creative and targeting to beat category CTR and CPC benchmarks

The results

LifeLabs captured a 53% Google Ads impression share, led the category on Microsoft, and ran Reddit at 61% above industry CTR and 68% below industry CPC — making paid media the brand's most reliable growth channel.

"With Neuralon AI's targeted visual ad strategy, LifeLabs dramatically improved its online presence and market visibility. Their expertise in Google Ads garnered us a 53% impression share, dominating over competitors. On Microsoft's platform, we led the market, and their strategic use of Reddit Ads not only surpassed industry click-through rates by 61% but also maintained a cost-per-click 68% lower than the average. Their comprehensive approach has been crucial in our digital marketing success."

Kevyn Murray, LifeLabs
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